n 1983 Triumph went into receivership [3] (a process where an outside organization takes over the finances of a failing company). John Bloor, a 53-year-old plasterer turned wealthy English property developer and builder, who had little interest in motorcycles, had for some time wanted to start up a manufacturing business. Bloor became interested in Triumph, and particularly its still highly regarded brand name. Bloor bought the name and manufacturing rights from the Official Receiver. Enfield India lost, bidding £55,000 pounds to the Official Receiver.
A new company "Triumph Motorcycles Ltd" (initially Bonneville Coventry Ltd), was formed
